Sheesh – who knew this was going to be so hard

I had great intentions (am I in hell yet?) about discussing my thoughts and findings as I worked through the various issues relating to consumer identity

My excuses are that a) proprietary and strategic value to my employer, and b) actually realizing I ought to shut up and test a bunch of thoughts … have resulted in me not actually wanting to say anything in a blog context for quite a while

Well, I think I have some thoughts that are worth sharing (or at least debating), so I am hoping to get them written down.

The discussion my thoughts have been generating recently has been fun and engaging, so it looks like at least some people think I may have some interesting ideas – as always you will all make up your own mind :)

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